Shonen Jump Print Circulation Declines Below 1.4 Million

    According to JMPA (Japan Magazine Publishers Association), Shueisha’s Weekly Shonen Jump magazine’s print circulation declined to 1,371,818 copies from July to September of 2021.

    Not to mention the present pandemic which has also hampered the manufacturing process. Authors and other related staff must operate in a more secure and segregated setting, resulting in a delay in article output. A huge number of chapters and volumes have already been postponed.

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    The drop continues the magazine’s gradual reduction in circulation over the last eight years, with a circulation approaching half of what it was in January-March 2014 when it was 2,715,834.

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    Until 2016, the circulation rate was above 2 million. However, in 2017, the print circulation of Weekly Shonen Jump fell below two million, to 1,915,000.

    During the months of January to March 2020, print circulation went below 1.6 million to 1,572,833. Then it fell below 1.5 million to 1,475,000 during the 2020 months of October to December.

    In 1994, the magazine’s circulation recorded the highest circulation of 6.53 million copies.

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    The fact that these data solely indicate physical copy circulation rates rather than electronic circulation rates is a saving grace. Many consumers have switched to e-subscriptions since they are less inconvenient. However, there is no way of knowing how much total e-sales will be.

    Source: JMPA

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